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Cover Letter Template

Becky L
Becky L
  • Updated

How to use the cover letter template

1. Copy content

Copy the content of the template cover letter you would like to use.

2. Paste content to your document

Your content will be pasted into the document and is ready to be edited.

3. Customize your cover letter

Our templates use placeholder fields which you can edit to make your campaign more engaging. These fields include:

  1. Texts wrapped inside [ ] symbols (example: [Name]): placeholder fields which you can update with your specific information
  2. Guidelines for paragraphs (example: Opening paragraph): these fields provide guidelines for what you should provide in those paragraphs of your cover letter. Once you've written your paragraphs you can delete the guidelines. 

If you want to see an example of what this could look like, check out our example cover letter here.



555-555-5555 1 Street, City


Dear [Name], [Try not to say “To Whom it May Concern”; you can try and find the manager, recruiter or department head’s name by doing a LinkedIn search],

Opening Paragraph: Briefly state who you are and why you are applying. You can start by expressing your passion for the role/company/industry, or by outlining your expertise and/or transferrable skills and how they make you an excellent candidate (keep it high level). Check out the company’s website or social sites to get a sense of their culture, values, and mission. Not only can this help inspire you, it will also demonstrate that you’ve done your homework, and understand who they are and what they do.

Middle Paragraph: This is where you provide back up. Add details to support why you are a great fit for both the role and the company. It is really important to highlight that you have the skills required for the specific job you are applying for as opposed to generically stating your talents. So, be sure to read the job posting carefully, pick out the unique requirements for the job, and then provide the best example(s) of how you have demonstrated those skills. Also, don’t simply repeat what you have captured in your resume. Lastly, you can add anecdotes about your personality and work ethic that make you uniquely suited for the position, or how you went above and beyond to achieve success. When possible, include numbers or insights that illustrate the positive results of your efforts.

Final Paragraph: Show gratitude to the employer by thanking them for their time and consideration as well as re-expressing your interest in the role/company. Keep it short and succinct. Stay professional but don’t be overly formal either (it can sometimes make you seem robotic and impersonal). 

Signature: End your message with a formal closing, such as Sincerely, Regards or Best regards. If your closing contains more than one word, capitalize only the first word, as in Best regards or Sincerely yours. Be sure to also put a comma after your closing. A common error in business communications is the omission of that comma. Tip: you can include an e-signature and include it here to make your cover letter more professional.

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