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Communication Tactics & Templates

Elise V
Elise V
  • Updated

Communicating your program effectively is one of the most impactful things you can do to make your Program successful, and 10KC has templates and resources to get you started. 

There are 3 communications milestones that are part of your Program journey: 

  1. Pre-Launch: tell members this Program is coming, why it matters, and what to expect by participating
  2. Launch: invite members to the platform 
  3. Post-Launch: operate the Program and ensure ongoing awareness for new joiners

See below samples for each resource that you can leverage for your communications strategy. 

10KC Videos

There are 3 10KC videos that you can leverage in any of your communications: 

Pre-Launch Communications Tactics & Templates

Leverage these pre-launch tactics 2 - 4 weeks prior to launching your Program.

⭐️ Avoid committing to specific dates to account for changes to your Communications planning. 

Tactic Purpose Audience Delivered by Template

Pre-Launch Email: Senior Leaders

Let Senior Leaders know this Program is coming, why it matters for the organization and for them as Leaders, and encourage them to start speaking about the Program to their teams

Senior Leaders Executive Sponsor Template

Pre-Launch Meeting for Leaders

Senior Leaders Executive Sponsor Template

Pre-Launch Announcement: All Members

Let all eligible members know that this Program is coming and how it will benefit them

All eligible members Executive Sponsor Template

Pre-Launch Internal Publication

Post an article on your Intranet or in a Newsletter

All eligible members Program Manager Template

 

Launch Communications & Templates

Leverage these pre-launch tactics upon launching your 10KC Program.

Tactic Purpose Audience Delivered by Template

Platform Invitation Campaign

Automated invitation campaign sent to all new members when they are invited to join the 10KC program

All eligible members

10KC

Ask your 10KC team 

Launch Event

Host a Launch Event to tell members why this Program matters, what to expect, and how to participate

All eligible members

Executive Sponsor + Program Manager

Template

Internal Launch Publication

An optional article to post on your intranet at launch. 

All eligible members

Program Manager

Template

Social Media Post

A LinkedIn post that you can share at launch to celebrate the launch of your Program and share it with your company followers. 

Followers / Applicants

Executive Sponsor / Program Manager

PDF Sample 

Editable Template

 

Post-Launch Communications Tactics & Templates

Leverage these pre-launch tactics after launching your 10KC Program. 

Tactic Purpose Audience Delivered by Template
Development Program Match Notification An notification sent from 10KC introducing the Mentor and Mentee(s) All matched members 10KC Provided by your 10KC team
Development Program Unmatched Member Email An email sent to any members who did not receive a match, letting them know that they will be prioritized for future programs All unmatched members Program Manager Provided by your 10KC team
Development Program Orientation A meeting outlining why the Program matters, what they can expect by participating, and Tips and Tricks on how to get the most out of your Mentor/Mentee relationship All matched Members  Executive Sponsor + Program Manager Template
Careers Page Publish Program information on your Careers page to show applicants that the organization invests in the development of employees Applicants Program Manager Template

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