Opening (5 minutes)

• Welcome and Introductions: Briefly welcome everyone and introduce the topic of building a powerful personal brand for career success.
• Icebreaker: Ask participants to share a recent accomplishment they're proud of, highlighting how it showcases their personal brand.

Discussion (25 minutes)

• Understanding Personal Brand:
  • Define what a "personal brand" means and its importance in today's competitive job market.
  • Discuss how personal brands can differentiate individuals and attract opportunities.
• What You Want to be Known for:
  • Guide a brief reflection on professional strengths, passions, and expertise.
  • What are the 3-5 words or phrases that best capture your professional identity?
  • Share examples of individuals who you believe have successfully curated their personal brands and explain why.
• Articulating Your Value Proposition:
  • Define what a "value proposition" is and how it relates to a personal brand.
  • Provide guidance on creating a clear and concise value proposition that highlights unique skills, experiences, and contributions.
  • Ask participants to share their personal value propositions with the group and provide constructive feedback.
• Developing Your Professional Presence:
  • Discuss the various ways professionals can establish and enhance their presence within their industry or field.
    • Examples:
      • Attending conferences and/or industry events
      • Joining professional associations
      • Sharing insights and expertise on relevant topics
  • Discuss the importance of consistency in messaging and presentation in different environments.

Closing (10 minutes)

• Key Takeaways: Summarize the key points discussed, emphasizing the importance of aligning personal values with a strong personal brand.
• Actionable Steps: Encourage participants to create a personal brand statement and identify one specific social media action they can take to build their online presence.
• Ongoing Learning: Share resources and opportunities for continued learning and development related to personal branding (e.g., relevant books, articles, online courses).

Additional Tips:

• Share Examples: Use real-life examples of individuals who have successfully built powerful personal brands.
• Encourage Sharing: Facilitate an open dialogue by encouraging participants to share their own experiences, challenges, and insights.
• Interactive Activities: Utilize polls, quizzes, or group exercises to make the session engaging and interactive.
• Provide Feedback: Offer constructive feedback on participants' personal brand statements and social media strategies.

Note: This conversation guide is a starting point and can be adapted to fit the specific needs and interests of the group and the company's communication strategy.