👤 This article is for Hub or Tenant Administrators.
When planning targeted engagement campaigns for Office Hours, it’s crucial to understand what your members are looking for and what they can offer. These Goals and Interests were self-selected by members when they created a profile on the platform and this insight helps in creating sessions that are both relevant and highly attended.
These Goals and Interests were self-selected by members when they created a profile on the platform.
✅ Viewing Member Interests and Goals
Access Members Data
Log into the platform → Select Data & Reporting → Select Members
This will bring you to the Members Data dashboard, where you can find all data associated with the members on the platform.
View Interests:
This dashboard shows a breakdown of interests, including the number of members who have selected each interest and and the percentages indicating the proportion of all members who have selected each interest in the hub.
The data shows the distribution of interests among the members, helping to understand which interests are most common and can be useful for planning Office Hours.
Analyze Goals:
In the same dashboard, find the section for Goals selected by members. Here, you can see two key metrics for each goal:
Want %: The percentage of members who are seeking this goal
Offer %: The percentage of members who are offer their expertise related to this goal
You can use this information to prioritize which topics of Office Hours your members are most interested in and which ones to prioritize booking sooner rather than later. For example, you might find that 52% of your members want mentorship skills, while 44% can offer it. This indicates a high demand and a good proportion of people who can offer their expertise on that goal, making it a great topic to consider when planning for Office Hours.
Deeper Analysis
Based on the insights from the data, develop specialized Office Hours that cater to the most popular goals and interests. For example, if there is a high demand for career opportunities and professional networking, dedicate a series of Office Hours sessions to topics like resume building, networking strategies, and career development. This approach not only meets the immediate needs of your members but also fosters a sense of community and continuous learning.
Incorporating these strategic points can enhance the effectiveness of your Office Hours by ensuring they are relevant, engaging, and continuously improving based on member feedback and participation trends.
⭐️ 10KC Best Practices
For deeper analysis, download the data via a CSV file. This enables you to examine the specifics of which individuals are offering different goals. You can then reach out to these individuals to host Office Hours sessions.